Overview

  • Executed a full communications campaign to support the final fundraising push for Salvation Army Austin’s 125th Anniversary Capital Campaign

  • Targeted audience of donors, socialites, students, millennials and Austin-area business leaders to build buzz for the campaign and a better awareness of Salvation Army and its wraparound services

Client

Project

Communications campaign strategy for 125th Anniversary

What We Did

Media relations, website design, social media campaign development, content strategy

Results

  • Secured top tier media coverage in Austin print and broadcast, resulting in 26 hits, 16 outlets and potential audience reach of 8.8 million

  • Created #InvisibleAustin splash page

Results

  • Increased engagement at an average of 2.15% on Facebook, Twitter and Instagram, utilizing #InvisibleAustin

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