• Executed a full communications campaign to support the final fundraising push for Salvation Army Austin’s 125th Anniversary Capital Campaign

  • Targeted audience of donors, socialites, students, millennials and Austin-area business leaders to build buzz for the campaign and a better awareness of Salvation Army and its wraparound services



Communications campaign strategy for 125th Anniversary

What We Did

Media relations, website design, social media campaign development, content strategy


  • Secured top tier media coverage in Austin print and broadcast, resulting in 26 hits, 16 outlets and potential audience reach of 8.8 million

  • Created #InvisibleAustin splash page


  • Increased engagement at an average of 2.15% on Facebook, Twitter and Instagram, utilizing #InvisibleAustin

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