Overview

  • Partner with Sarver Strategies to conduct targeted media relations and promotional outreach for the interactive exhibit of Barbara Jordan’s life at the Texas Capitol in honor of Black History Month

Client

Project

Media relations for Black History Month interactive exhibit

What We Did

Media relations

Strategy

  • Submitted listings to Austin event calendars, maximizing exposure of the exhibit

  • Wrote, edited and distributed press relesase and media advisory to state and local media

Results

  • Secured top tier media coverage in Austin and print broadcast, resulting in 22 total print and broadcast hits

  • Garnered a potential audience reach and circulation of approximately 2.4 million readers and viewers

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